Uganda's Tourism Industry Needs a Boost to Compete with Regional Counties

Uganda's tourism industry is struggling to attract visitors compared to its neighbors, despite its rich cultural heritage and natural beauty. Many people are discussing ways to improve this situation and make Uganda a top destination for tourists. According to Amos Wekesa, Team Leader of the Tusker Lite Rwenzori Marathon, tour operators in Uganda face significant challenges in convincing wholesalers about the country's potential, with less than 5% of their efforts being rewarded. "We spend 95% of our efforts convincing wholesalers about Uganda instead of selling our product," Wekesa said. "Our neighbors, Kenya, Tanzania, and Rwanda, have successfully marketed their countries, and it's time for Uganda to follow suit." Wekesa emphasized the need for a critical mass of individuals, including those in government, to push for marketing efforts with the right budgets on the right platforms. He cited the example of Kenya, which receives significantly more touri...